What customers complain about
Hear the problem in the words people use for it. That is the language your website and your sales emails should use too.
Try asking “What frustrates people about oat milk?”
For marketers and researchers
Market research from podcasts and YouTube
Market research from podcasts and YouTube is finding out what hosts, guests, and reviewers say about an industry, a problem, or a competitor. Search it, then ask what customers complain about or whether a topic is growing, with every answer linked to the moment it was said. Save the search as a tracker to keep following it.
Oat milk
Last 30 days
What’s being said
1.2K mentions · 388 shows · Last 30 days
Coffee is where oat milk wins or loses. Hosts judge it on how it steams, and splitting in hot coffee is the most common complaint. Barista versions get credit for foaming like dairy.
Price is why people switch back. Several hosts say it costs close to twice as much as dairy, and that own-label cartons are good enough.
What frustrates people about oat milk, and which shows talk about it most?
Searched 1,204 mentions, found matches on 61 shows
It splits in hot coffee. Curdling and separating is the complaint repeated most, usually blamed on cheaper cartons.
The price gap is hard to justify. People set the shelf price against dairy and own-label, and say the brand isn’t worth it.
Coffee and food shows lead. The Morning Grind, Kitchen Counter Reviews, and Aisle Nine Radio carry most of the criticism.
Illustrative example. The shows, quotes, and figures are fictional. Click a number to open the moment it came from.
What you can find out
Ask the market. It’s already answering.
Each of these starts with a search and a question. The answers come from what hosts, guests, and reviewers actually said, with the moment linked so you can hear it yourself.
Whether a topic is growing
Mention volume over the period you choose, against the period before. Ask what changed, and the answer points to the episodes behind it.
Try asking “How has the conversation changed this month?”
How competitors are talked about
Search a rival and read what people praise, criticise, and compare it with.
Try asking “What do people compare Morrow Oat with?”
Which shows cover your space
The podcasts and channels that talk about your category most: places to pitch, advertise, or appear as a guest.
Try asking “Which shows talk about oat milk most?”
What to write about next
Listener questions and hosts’ opinions become posts, FAQs, and talking points, with a quote to back each one.
Try asking “What do listeners ask about plant milks?”
Illustrative examples. The shows, quotes, and figures are fictional.
Why podcasts and YouTube
People say more out loud than they ever write down.
A review is a sentence. A podcast is an hour of someone explaining why they switched, what annoyed them, and what they would pay for.
In detail, unprompted
Hosts and guests go into reasons, trade-offs, and alternatives in a way no survey question gets them to.
Not written down anywhere else
Most of it never reaches a title, a show note, or a search result, so tools that read text rarely see it.
Experts and customers in one search
Industry podcasts, review channels, and everyday listeners’ questions, in one search.
Keep listening
Turn one search into a standing brief.
Research is the start. Save the search and your market keeps reporting back, without you having to look.
How alerts work01
Save your keywords as a tracker
The search keeps watching every new episode and video, with the same terms, spoken variants, and context.
02
A summary every Monday
What your market said last week, in a few points, each with a link to listen. Daily if you prefer.
03
An email when it matters
Choose the moments worth an interruption: a comparison with a rival, a suggestion, a spike in volume.
Start with a free search. Keep it running for £99 a month.
- First search free, no card
- Unlimited search on Standard
- Research questions with cited answers
- Weekly or daily summaries
- Alerts on the moments you choose
- Reports to share as a link or PDF
Questions, answered.
- What is podcast and YouTube market research?
- It is finding out what people say about an industry, a problem, or a product category on podcasts and YouTube: the complaints, comparisons, questions, and recommendations that come up when hosts, guests, and reviewers talk at length. You’ve Been Mentioned searches what is said on podcasts and YouTube as they publish, so those conversations can be found, summarised, and questioned.
- Do we need to be mentioned on podcasts to use it?
- No. Search your category, the problem your product solves, or your competitors. Most companies start with research long before anyone mentions them by name.
- What can I ask the research assistant?
- Questions about the mentions in your search, such as what frustrates people, what they compare, how the conversation changed over the period, or which shows talk about it most. Answers cite the mentions they come from, and each citation opens the quote at the moment it was said.
- Can I see whether a topic is growing?
- Yes. Analytics shows mention volume over the period you choose, how it compares with the period before, sentiment, and the shows that mention it most. You can look at the last 7 or 30 days, or pick any range back to January 2026.
- How is this different from asking an AI chatbot?
- General AI assistants mostly draw on written web pages and seldom point to what was said in a particular episode. Every answer here comes from what was said in real episodes and videos, with a link to the quote, the show, and the moment, so you can check it and share it.
- Can I keep following a market over time?
- Yes. Save any search as a tracker. It keeps watching new episodes and videos, adds them to a weekly or daily summary, and can email you when someone makes a comparison, suggests something, or when volume spikes.
- How much does it cost?
- Your first search is free and needs no card. Standard is £99 a month, or £995 a year, and includes unlimited search, the research assistant, alerts, summaries, and reports.
Hear what your market is saying this week.
Search your industry, the problem you solve, or a competitor. Read the briefing, ask your questions, and open the moment behind every answer.