Cookies
Last updated 19 October 2026
Your choice
Analytics and session replay stay off until you choose. Accept all turns both on. Reject all leaves both off and stores only the cookie that remembers the refusal. Cookie settings lets you turn analytics on without session replay. The site works either way.
You can change the choice at any time with Cookie settings in the footer. The details of what each purpose covers are in the privacy notice.
What is stored
| Name | Owner | Purpose | Duration | When |
|---|---|---|---|---|
| ybm_consent | You've Been Mentioned | Remembers whether you allowed analytics and session replay, and the version of that choice. | 180 days | Set when you choose. This is the only storage used before a choice. |
| _ga | Distinguishes visitors for Google Analytics. | 180 days | Only if you allow analytics. | |
| _ga_EKBJYHGR06 | Stores session state for this Google Analytics property. | 180 days | Only if you allow analytics. | |
| ph_…_posthog | PostHog | Anonymous identifier for product analytics on this site. It is not shared with the app. | 180 days | Only if you allow analytics. |
| PostHog local storage | PostHog | The same anonymous identifier, kept in local storage beside the cookie. | 180 days | Only if you allow analytics. |
| ybm.campaign | You've Been Mentioned | Campaign parameters from the link that opened this tab, so a later button can pass them to the app. Session storage, not a cookie. | Until you close the tab | Only if you allow analytics. |