Podcast and YouTube monitoring
Know what’s being said on podcasts and YouTube
Search for yourself, your brand, a competitor, a product, or an industry. We’ll find the podcast and YouTube mentions and tell you what people are saying.
Lines of speech from podcasts and YouTube, captioned as they publish. When one says “M&S”, that moment is read as a kind of alert and emailed to you:
- Critical feedback: Girls Overheard, podcast, at 16:33. “…So remember the cookie thing with M&S? Yep. So M&S had got in a small business … And then they cancelled it.…”
- First mention: Sidemen, YouTube, at 21:51. “…If you can only shop at one supermarket for the rest of your life … the answer is M&S. M&S is good. M&S is the best.…”
- Comparison: Free Thinking, podcast, at 25:15. “…if I go into my local Tesco, or even more obviously, if I go into an M&S, a slightly more upmarket … local supermarket…”
- Endorsement: talkSPORT, YouTube, at 1:41:10. “…Chicken, I love chicken. I know you love chicken, mate. But M&S do the best nippy bits.…”
Why it has to be heard
The podcast mentions Google Alerts can’t hear.
Most of what’s said about you on podcasts and YouTube is never written down. It isn’t in the title, the show notes, or the tags, so tools that read text never see it. We search what is said in every episode and video as it publishes, including the way speech-to-text spells it. Read how podcast monitoring and YouTube mention tracking work.
What a text tool reads
The Bottleneck Podcast
Caroline Orange-Northey with Rory Sutherland and Elfried Samb discuss the Fear of Better Options
Podcast · Oct 18 · Bottleneck Podcast
“Marks and Spencer” isn’t in the title
What we hear
1:05:48said out loud, not written anywhere
…I learned it from another grocery retailer. The only the only food retailer who’s doing well out of GLP one’s Marks and Spencer. And that’s because people going, I’m not going to eat so much, but I want what I eat to be correspondingly enjoyable.…
Alerts
Only the podcast and YouTube mentions that need you.
Keyword alerts email you every time a word is said. Ours read the moment first. Choose the kinds of mention worth an interruption, and everything else waits for one summary.
Add alert
Oatridge
Specific alerts
Turn on any combination.
Any mention or first mention
Only one of these can be on, and it replaces the alerts above.
Research
Research any market, not just your name.
Search an industry, a problem, or a competitor and get a briefing of what’s being said, with every point linked to the moment it came from. Then ask: what frustrates people, what’s growing, which shows cover it.
Market research with podcasts and YouTubeOat milk
What’s being said
1.2K mentions · 388 shows · Last 30 days
Coffee is where oat milk wins or loses. Hosts judge it on how it steams, and splitting in hot coffee is the most common complaint. Barista versions get credit for foaming like dairy.
Price is why people switch back. Several hosts say it costs close to twice as much as dairy, and that own-label cartons are good enough.
What frustrates people about oat milk, and which shows talk about it most?
Searched 1,204 mentions, found matches on 61 shows
It splits in hot coffee. Curdling and separating is the complaint repeated most, usually blamed on cheaper cartons.
The price gap is hard to justify. People set the shelf price against dairy and own-label, and say the brand isn’t worth it.
Coffee and food shows lead. The Morning Grind, Kitchen Counter Reviews, and Aisle Nine Radio carry most of the criticism.
Illustrative example. The shows, quotes, and figures are fictional. Click a number to open the moment it came from.
Reports and sharing
Send the client proof, not a hunch.
Turn a week of mentions into a briefing anyone can open, with every point linked to the clip it came from. Schedule it, or make one the moment someone asks.
- On a schedule, or now
- Daily, weekly, or monthly to your inbox, or generated when someone asks.
- No account needed
- A report link opens without signing in, for 30 days. A clip link, for 7.
- Share the moment itself
- Send one clip as a link with the transcript beside it. It unfurls in Slack, LinkedIn, or WhatsApp.
- Two trackers side by side
- Who leads the conversation, how sentiment moved, and the moments behind it.
- Print or save as PDF
- For the deck, the board pack, or the client who still wants an attachment.
Pricing
Priced on the page. Start with a free search.
Search free to see what’s already being said about you or your market. Subscribe for unlimited research, alerts on the moments you choose, a summary for the rest, and reports to send on. No demo call, no sales quote.
Standard
For one account. Everything you need to hear what’s said and pass it on.
- Unlimited search across podcasts and YouTube
- Ask questions across every mention, with cited answers
- Alerts by email on the moments you choose
- A daily or weekly summary across your trackers
- Reports to share as a link or PDF
- The quote, the show, and the timestamp on every mention
First search free · No credit card required
Enterprise
For organisations watching several brands, clients, or issues at once.
- Everything in Standard
- Unlimited alerts
- Tailor-made reports
- A dedicated account manager
Cancel anytimeSecure checkout with StripePrices in GBP
Full pricing and limitsFAQ
Questions, answered.
What we monitor, what’s included, and how to get started. Anything else? .
Google Alerts, social listening, and most media monitoring read text: news, blogs, posts, titles, and descriptions. A podcast host or a YouTuber who says your name out loud never writes it down, so those tools never see it. We search what is said on podcasts and YouTube as new episodes and videos publish, then email you the quote, the show, and the timestamp.
Yes. Search your industry, the problem you solve, or your competitors instead of your own name. You get a briefing of what is being said and can ask follow-up questions, such as what frustrates customers, whether a topic is growing, or which shows cover your category. Every answer links to the moment it came from.
Yes. Describe a category, an issue, or a problem in plain words, such as “complaints about car insurance” or “the four-day week”. The search finds the phrases people actually use on air, and you can save it as a tracker to follow the conversation over time.
Podcasts and YouTube channels, in one search. New episodes and videos are picked up as they publish. A mention in a YouTube video, including a video review, is treated the same way as one on a podcast.
We aim to surface a mention within minutes of the episode or video being published, and an alert goes out as soon as a relevant mention is ready. Processing times vary by source. You choose the gap between alerts, from 30 minutes to 24 hours.
No. You choose which moments email you: critical feedback, comparisons, suggestions and requests, endorsements, a mention spike, a first mention from a new show, or any mention. Every match from one check arrives in a single email, office hours can hold alerts until your working day, and everything else waits for one daily or weekly summary.
Add a short description of what you mean and mentions are checked against it, so “Next” means the retailer rather than every “next” said on air. Spoken variants are searched too, because speech-to-text often spells names the way they sound.
Yes. Each tracker can be a brand, a product, a person, a competitor, a list of names, or a topic. Comparison alerts tell you when a show weighs you against a rival, and competitive reports put two trackers side by side.
Each mention shows the words from the transcript, unedited, with the show and the timestamp, and opens the audio or the YouTube video at that moment so you can hear it yourself. Summaries and research answers cite the mentions they came from, so every point can be checked.
Yes. A clip or a report can be shared as a public link that opens without signing in. Report links last 30 days and clip links last 7. Reports can also be printed or saved as PDF.
Alerts arrive by email today. When you share a clip, the link unfurls with the show and the quote when it is pasted into Slack, LinkedIn, or WhatsApp.
A search covers the last 7 days by default. You can switch to the last 30 days, or pick any range back to January 2026.
Standard is one account, at £99 a month or £995 a year. It includes unlimited search across podcasts and YouTube, alerts on the moments you choose, a daily or weekly summary, and reports. Enterprise adds unlimited alerts, tailor-made reports, and a dedicated account manager for organisations with several brands or clients.
Yes. Your first search is free and needs no credit card. You see what is being said before you pay anything. Subscribe when you want the search to keep watching and email you.
Find out what’s being said about you, or your market.
Search free and read what podcasts and YouTube said this week about your name or your industry, with the quote, the show, and the moment for each. Keep listening when you’re ready.
Several brands or clients?